For the manufacturers of Runescape, they want people to RuneScape gold play more Runescape, it is how they as a corporation make their cash. The first means to get folks to perform more, advertising, prices cash. However, if that advertising attracts people to play more, then it is advertising money well spent. But Jagex can't devote its money on advertising. The next way to get folks to play more, releasing new content, is an arduous task.
New content has to be programmed, ensure that the brand new content blends nicely with the rest of the game, isn't too overpowered, doesn't devastate the Runescape market, etc.. It takes lots of time to publish new content. The third choice, cheap gimmicks like the Highscores table and colouring in other players' battle levels, is relatively easier to program for the manufacturers of Runescape than it's to create/develop/introduce new game content. It ended up being a genius (sinister) movement by the Jagex worker who proposed making different players' battle level to be colored differently and also to introduce a Highscores table, since it produced made people more competitive (and if they played more, it created more money for Jagex) with hardly any effort/programming required on the portion of Jagex. The individual who made those ideas probably got a major bonus that year.
Do not attempt to be somebody else, or emulate other people's stats. Runescape is an open game that never ends, unlike quests. In Dragon Slayer, if you conquer Elvarg, you acquire the ability to wear a rune platebody or buy OSRS gold a green dragonhide body. It is not like this are the conclusion of Runescape, along with your Runescape reward being a Santa Hat. There's no reward at all, and definitely not a Santa Hat.